Businessworld
The great Indian Business magazine, that has won people awards. I too got my chance to work on this brand, and did manage to get a decent campaign out on it, way back in my Bates days.
Here’s how it goes.
Sony Vaio Campaign
A laptop with good sound. Might not mean much to most, but to college kids, it is a good attraction. Young, vibrant and energetic, this campaign stayed on the shelfs for quite sometime and made Sony proud.
Sony Alpha- Prediction
Does not have a parrot in-built in it, but with its 4D Focus technology containing 249 Autofocus points and it's determination to follow the subject till the end, gives it the special ability to predict in advance where it's subject is going. You might not click, but this little one will not stop following.
Goafest nomination
Akhtana- CenturyLaminates
Deepest textures- a unique feature in CenturyLaminates. And all thanks to the client, they wanted to be creative with this campaign. For them we created this campaign which not only our client released, but so did adsoftheworld. Don't go searching for it, just check the link.
adsoftheworld
Tetra Pak
Tetar Pak is a client. Surprised? So was I. But that is how the quality is maintained across the FMCG industry. And they mostly advertise their goodness towards the environment rather than the product they make. Lovely, it is!
Maruti S-Corss
A cross over launched by Maruti. But with a completely different brief. Unlike all Maruti cars, they launched this beauty with a premium look. Trying to compete with the big boys like Audi and BMW, Maruti too launched their exclusive showrooms that would sell all the expensive cars from the company. I know, high hopes, but I absolutely love the sprit. And all steps have been taken towards it. This was their first launch at their exclusive showrooms. So exclusive that even the brochure cover was made to look unique.
Maruti Ciaz Hybrid
Ciaz this year introduced a mild-hybrid vehicle. You can read about it on the blogs and press releases. But the visual, again a complete flip from the regular stuff done by Maruti.
Appreciated widely by the client and TG.
The great Indian Business magazine, that has won people awards. I too got my chance to work on this brand, and did manage to get a decent campaign out on it, way back in my Bates days.
Here’s how it goes.
Sony Vaio Campaign
A laptop with good sound. Might not mean much to most, but to college kids, it is a good attraction. Young, vibrant and energetic, this campaign stayed on the shelfs for quite sometime and made Sony proud.
Sony Vaio Campaign
“STYLE” was the call… And style we gave, for the world to notice.
And… I got to shoot with Suresh Natrajan and Kareena Kapoor!
Sony Cybershot Campaign
Pockets, pockets and lots of pockets. Coz the camera fits into it. So what? It's a big deal when a supper zoom fits in a point and shoot camera which then fits into your pocket.
Pockets, pockets and lots of pockets. Coz the camera fits into it. So what? It's a big deal when a supper zoom fits in a point and shoot camera which then fits into your pocket.
Sony Handycam campaigns
Yes, campaigns. 2 years in JWT and you think I did not have a consistent brand to work on?
I have worked on 3 consecutive print campaigns for Sony Handycam, but will show you the 2 that are really good…
I have worked on 3 consecutive print campaigns for Sony Handycam, but will show you the 2 that are really good…
And will start with the one which we actually shot.
And the campaign a season before
Does not have a parrot in-built in it, but with its 4D Focus technology containing 249 Autofocus points and it's determination to follow the subject till the end, gives it the special ability to predict in advance where it's subject is going. You might not click, but this little one will not stop following.
Goafest nomination
Akhtana- CenturyLaminates
Deepest textures- a unique feature in CenturyLaminates. And all thanks to the client, they wanted to be creative with this campaign. For them we created this campaign which not only our client released, but so did adsoftheworld. Don't go searching for it, just check the link.
adsoftheworld
Tetar Pak is a client. Surprised? So was I. But that is how the quality is maintained across the FMCG industry. And they mostly advertise their goodness towards the environment rather than the product they make. Lovely, it is!
A cross over launched by Maruti. But with a completely different brief. Unlike all Maruti cars, they launched this beauty with a premium look. Trying to compete with the big boys like Audi and BMW, Maruti too launched their exclusive showrooms that would sell all the expensive cars from the company. I know, high hopes, but I absolutely love the sprit. And all steps have been taken towards it. This was their first launch at their exclusive showrooms. So exclusive that even the brochure cover was made to look unique.
Ciaz this year introduced a mild-hybrid vehicle. You can read about it on the blogs and press releases. But the visual, again a complete flip from the regular stuff done by Maruti.
Appreciated widely by the client and TG.
