My love for writing ad films has got me some to showcase in my folio. Honestly, not all of them has been handled by me all by myself. Since I had a great team, everyone had something or the other to add to these creatives. But all of them had me in common for ideation and conceptualization.
PhiveRivers
Starting-off the films division with my latest work. Conceptualised by myself, this film was shot by a really good director named Atul Kattukaran. I was significantly involved in all the stages of this film, from ideating to shooting, to editing and also music- supervising and guest supervising. But all that said, I had a great support and involvement from my BOSS himself.
Goafest nomination
Sony Handycam
The very first film I was involved in. Handycam was a first family product, for people who have just had kids. And its easy for them to miss and then regret missing the first moments of their little ones. To them was dedicated these series of films. My contribution was till the ideation and script writing. Rest done by the BOSS!
LINE Voice Chat and Stickers
LINE the messenger service. This name is remembered in all of Hakuhodo for the flurry of films it brought into the agency. All of them, beautifully crafted. All of them from my team. The first 2 were the best. Coming out of my copywriters brilliant mind, and with a bit of help from me as well, these films got a lot of recognition amongst it's audience. The fun part was the shooting of these films, though this was not my first film shoot.
LINE Free Voice Call
Free voice calls, ok almost free voice calls. Our second successful attempt to build the brands imagery amongst the youth. The first one was out of my little head, the second one from my writer again (so honest I am). But we all enjoyed making them of-course.
LINE Voice Call & Stickers (KATRINA)
Attempt 3. And this time a big one. With Katrina Kaif.
Again promoting voice chats and stickers over Diwali, these 2 ads got us pretty good numbers. Though Whatsapp had started beating us again.
Though not my first celebrity experience, this project gave me, my biggest learning on how to handle celebrity (or celebrity agents I should say), specially when they start acting funny. Boy! that was some aggression and confidence I saw and learned from the BOSS! Hats off!
HeroCycles
All credit to me!
It was fun making the entire film all by myself, and the client appreciating the same by saying "this was the best commercial for Hero. Hero cycles is already a household name, but kids today have choices of better sports bikes. All showcasing the same stunts and agility, Hero cycles managed an emotional connect with this ad. See if it reminds you of your childhood.
CenturyLaminate
Clients first.. Our first. Laminates as a category is growing and so is the requirement to advertise the choices they provide. A campaign showcasing the wide varieties of laminates that India's leading laminates maker has. The best part was the music. Catchy, peppy and sticks to the mind. Hear it.
Mammy Poko Pants
Ok! Fine! The CG is good at least!
