Hi,
I am Niloy Kumar Som. A graduate from College of Arts, New Delhi (2004 batch, in-case you want to check :)). It's been quite some time now that I have been working in advertising. 12 years to be precise. So it is safe to say I understand the tricks and trades of the business.
Form "logo bada kardo" to "isme maza nahi aa raha, kuch aur karte hai", I have heard it all. But come what may, I still love this profession and enjoy it everyday. After all from making diagrams in my fellow classmates practical files to making films for big time clients, I have been lucky to follow my passion for creativity.
In my initial years, I have fortunately worked with Webchutney, from where I have been to Bates141, Publicis, JWT, Dentsu and now currently working with Hakuhodo. All the agencies have been good to me, and the learning has been immensely productive I must say. And in them I have worked for big clients like HBO, Microsoft, Mountain Dew, Tropicana, Nestle Maggi, Sony, Maruti and many more. With such clients I have seen days that were fun and not so much fun.
Though from an art background, I love to write ad films. Make me do that all day. I will do it. That's the reason why I have a few in my folio. Apart from that I love ideation. Not just to sit idle, if you are thinking so. This makes me the guy you should not ask "yeh font kaunsa hai?", coz to me if you did not like an idea, the spectacularly awesome font just does not matter. Baki sab... bindas pucho!
Well that's me in short. Enjoy the folio!
